A quote from Paul Rand, taken from Paul-Rand.com:

“Business has a strong tendency to wait for a few brave pioneers to produce or underwrite original work, then rush to climb on the bandwagon. The bandwagon, of course, may not even be going in the right direction. The attention and admiration evoked by the high calibre of XYZ’s advertising have induced many an advertiser to say ‘Let’s do something like XYZ’ without considering that it might not be at all suited to his needs. Specific problems require specific visual solutions. But both XYZ’s and ABC’s advertising and products can be made to fulfil their functions and also be aesthetically gratifying. Both can express respect for and concern with the broadest interests of the consumer. Against the outstanding achievements in design by some companies, there stands the great Artistic Integrity”

Paul Rand is one of the most influential graphic designers of all time, and some of his most notable work includes logo designs for UPS, IBM, and ABC.